Steve McQueen and motor sports were the designer team’s source of inspiration for this season’s Fire + Ice range. So it comes as no surprise that the motto for the fall/winter 2017/18 collection is ‘Race to the Limit’, reflecting the aspiration to attract top-flight skiers through more technically sophisticated fabrics. Fire + Ice sets clear priorities for the new season, with a strong focus on skiing and Activewear. The collection has been expanded to draw even more attention to the brand’s competence, especially as regards functional skiwear for men, which benefits from heavy investment into technical fabrics and quality finish, but also in the materials used, which are nothing short of a unique kaleidoscope of top-notch innovative fabrics. The womanswear range focuses more on the interaction of function and fashion. Jackets flaunt a new unobtrusive, bronze-colored logo on their sides.




Combined with a classic blazer for the office or worn with trendy sneakers on the weekend, jeans are favourite basics for modern everyday looks. Thanks to perfect fits, elaborate and authentic workmanship, as well as the very best materials, Bogner Jeans provides unique and exciting denim looks which range from luxuriously glamorous to sportingly .


Cool, casual, authentic!




One name, two branded collections: Bogner Woman and Bogner Man.

The spirit of fashion meets feminine sportiness:

Bogner Woman stands for trendy, easy-chic, which is suitable for any situation and adapts perfectly to the adventures of everyday life.

Gentlemen, however, can enjoy the luxurious richness of detail, the cool sporting elements and the classic elegance of the Bogner Man collection.




The beauty of the French West Indies (a group of islands in the Caribbean), with their Creole, French and Dutch influences, has inspired the designers of the new Bogner Sport collection. These islands offer a multitude of activities, which perfectly match the world of Bogner – everything from golfing to hiking, from working out to relaxing on the beach.

Athleisure is the trend of the modern era, and Bogner fell in love with it in its first instance. Therefore, the Bogner Après Sport line has been re-named “B-Athleisure”. Unlike any other company, Bogner’s DNA is composed of sports and fashion, two things which are trending now more than ever, with “sports fashion” being the brand’s central message.

Premiering this season is a new innovation in the “create your own climate” trend – yes, even in the middle of summer. For men and women alike, the new Bogner Sport collection features an innovative long-sleeve with integrated UV-protection that lasts even through frequent use and washing.


Performance, high fashion and lifestyle – the brands Bogner and Bogner Fire + Ice combine sporting functionality with contemporary design and modern zeitgeist.

It is not without reason that the Munich-based company is considered the "inventor of sports fashion" and, with its luxury fashion and sportswear concept, it remains an international market leader today.