Performance, high fashion and lifestyle – the three brands Sônia Bogner, Bogner and Bogner Fire + Ice combine sporting functionality with contemporary design and modern zeitgeist.

It is not without reason that the Munich-based company is considered the "inventor of sports fashion" and, with its luxury fashion and sportswear concept, it remains an international market leader today.



And action!

Inspired by the success of the "Fire and Ice" ski movie, Bogner launched the FIRE + ICE range in 1989.

This young collection provides fun and performance in typical Bogner style.

The mix of bright colors, innovative functionality, young cuts and exceptional quality ensure cool active and sportswear looks right from the highest mountain peaks to the busiest fashion metropolises.


Sporting, dynamic, young!




Combined with a classic blazer for the office or worn with trendy sneakers on the weekend, jeans are favourite basics for modern everyday looks.


Thanks to perfect fits, elaborate and authentic workmanship, as well as the very best materials, Bogner Jeans provides unique and exciting denim looks which range from luxuriously glamorous to sportingly trendy


Cool, casual, authentic!




One name, three branded collections:

Bogner Woman, Bogner Man, Bogner Sport

The spirit of fashion meets feminine sportiness:

Bogner Woman stands for trendy, easy-chic, which is suitable for any situation and adapts perfectly to the adventures of everyday life.

Gentlemen, however, can enjoy the luxurious richness of detail, the cool sporting elements and the classic elegance of the Bogner Man collection.

Bogner Sport provides the sporting complement to the Bogner Man and Woman looks – ideal for challenges on the green, on snowy mountains or at the gym.


Clean, active, versatile!




"For you, my friends":

Prominent friends such as Jerry Hall, Iris Berben, Yasmin Aga Khan, Amy Irving and her sister Florinda Bolkan inspired Sônia Bogner to create her first independent collection in 1992.

High fashion was to meet up with sporting lightness – for women like herself, women who love feminine glamor just as much fine understatement.

And this style credo still applies today.


From elegant office and cocktail looks, through to trendy casual outfits and modern classics – the Sônia Bogner collections couple couture charm with the usual excellent Bogner quality.


Smart, sensual, elegant!